David Inks New Deal
The soccer star just signed a contract with Sharpie permanent markers to be in its new global marketing campaign. The campaign will include print and online advertising, and in-store promotion. When asked to comment on becoming the new face of the company, Becks told People Magazine: "I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger... I love to use Sharpie markers, so it's a natural choice to partner with them."
Update: The first commercial of the series can now be viewed at www.sharpie.com